Exploring ‘Moye Moye’: The Internet’s Newest Musical Obsession

You’re not alone if, throughout the past few days, you’ve found yourself singing “moye moye” without knowing why. Especially among Indians and Bangladeshis, the sound has become extremely popular on the short video platforms YouTube Shorts and Instagram Reels.


what does the term “Moye Moye” actually mean

The chorus, which repeats “moje more,” is taken from Serbian artist Teya Dora‘s 2023 song “Džanum.” In Dora’s three-minute song, the narrator expresses feelings of rejection, agony, and yearning while feeling stuck and unwanted. Her desperation and hopes for a better life are highlighted by the repeated use of the word “More,” which she feels is a curse.

Enjoy the music video here

Dora thanked everyone for enjoying the music on Threads, expressing her thanks for the song’s success. The globalization of Serbian music is a fantastic thing. I get love from all across the world every single day. I cherish you.

How did “moye moye” come to be the soundtrack for comedic memes

Dark humor is prevalent in most viral comedy clips that include this song. Even though the song’s meaning isn’t understood by folks halfway across the world, it has been brilliantly adapted for comedic purposes. Džanum has been utilized in almost 1.3 million reels created on Instagram and 302.8K videos on TikTok.

In the “moye moye” reel, two people are shown having a conversation, and one of them is shown to be having a problem or to be “defective” in some other way (parent-child reels where the children are not going to school or getting married are common in India). At that point, they will perform the “moye moye” dance to emphasize the sad situation.  A few of the “moye moye” reels also have exchanges in which one party is suddenly aware that the other is armless or crippled. This realization comes when the music goes viral.

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